So many beauty campaigns tell women what to do and how to feel. Be natural! Be perfect! You don't need makeup! Don't leave the house without makeup on! It’s too much. Walgreens knows that beauty is personal for everyone, so do whatever makes you feel beautiful.
TV
Self care is sexy.
A beauty ad with a woman eating ice cream in it?! What!
DIGITAL
We also created product-focused assets that didn’t sacrifice personality.
