The love for Popeye’s Big Box is real.
Using science and EEG technology, we let Popeyes lovers duke it out in the first-ever brainwave tug-of-war. The more you crave, the closer you move the Big Box towards you. No staging. This tech is legit.
All ad units led viewers to a mobile game where they could compete in real-time for the chance to win a year’s supply of Popeyes.
Austin Addy’s–Digital Best In Show
National Silver Addy