Creative Director
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Venus

 

90% of women remove pubic hair by shaving it, and 70% of shavers are suffering (if you’re part of the other 30% here, what’s your secret?!).

Using a leg razor on your pubes means irritation (IYKYK), bumps, and ingrown hairs. Fortunately Venus has put an end to this problem once and for all with a specially engineered pubic razor, and we got to tell people all about it in this global campaign. At long last, you can have a smooth bikini line without discreetly itching your crotch in public or enduring wax appointments.

 
 

We expanded our story about the game-changing new razor and product regimen with some high-performing content shot specifically for social.